{"id":12191,"date":"2024-06-03T09:44:40","date_gmt":"2024-06-03T12:44:40","guid":{"rendered":"https:\/\/revistaautobus.com.br\/?p=12191"},"modified":"2024-06-03T09:44:40","modified_gmt":"2024-06-03T12:44:40","slug":"vendas-pela-tela-digital","status":"publish","type":"post","link":"https:\/\/revistaautobus.com.br\/?p=12191","title":{"rendered":"Vendas pela tela digital"},"content":{"rendered":"<p>O Showroom Virtual Mercedes-Benz \u00e9 uma oportunidade para quem quer comprar um \u00f4nibus zero km, dos modelos urbano, rodovi\u00e1rio, fretamento, turismo e transporte escolar, sem, literalmente, sair de casa ou do trabalho.<\/p>\n<p>De acordo com a fabricante, sua plataforma <em>on-line<\/em> oferece solu\u00e7\u00f5es para frotistas e aut\u00f4nomos do transporte de cargas e de passageiros, possibilitando aos clientes a op\u00e7\u00e3o do atendimento digital, que se soma ao atendimento presencial nos concession\u00e1rios em todos os estados do Brasil.<\/p>\n<p>Ao acessar essa ferramenta de compras pelo computador, <em>tablet<\/em> ou <em>smartphone<\/em>, a qualquer hora ou dia, o cliente \u00e9 levado para dentro dos concession\u00e1rios em todo o Pa\u00eds, de forma r\u00e1pida e pr\u00e1tica, sendo atendido pela equipe que j\u00e1 conhece e tem relacionamento. Outro detalhe \u00e9 que os novos clientes ficam \u00e0 vontade para fazer neg\u00f3cios, mesmo que ainda n\u00e3o conhe\u00e7am os vendedores, al\u00e9m de terem a garantia da seguran\u00e7a de estarem em um ambiente Mercedes-Benz.<\/p>\n<p>Jefferson Ferrarez, vice-presidente de Vendas, Marketing e Pe\u00e7as &amp; Servi\u00e7os Caminh\u00f5es da Mercedes-Benz do Brasil, disse que, em n\u00fameros exatos, houve a comercializa\u00e7\u00e3o de 1.410 ve\u00edculos por meio dessa plataforma, em quatro anos, cujas vendas s\u00e3o efetivadas pelos concession\u00e1rios. \u201cIsso significa uma m\u00e9dia de mais de 350 ve\u00edculos por ano. Nesses quatro anos, nosso portal recebeu mais de 5,7 milh\u00f5es de visitas, o que resulta numa m\u00e9dia de 3.900 consultas por dia. Na nossa plataforma <em>on-line<\/em>, oferecemos, tamb\u00e9m, diversos treinamentos sobre tecnologias e inova\u00e7\u00f5es para motoristas da marca\u201d, explicou ele.<\/p>\n<p>O Showroom Virtual disponibiliza ao cliente o amplo portf\u00f3lio de pe\u00e7as e servi\u00e7os da marca: tr\u00eas linhas de pe\u00e7as de reposi\u00e7\u00e3o (genu\u00ednas, remanufaturadas e Alliance), planos de manuten\u00e7\u00e3o, sistema de telemetria e gest\u00e3o de frota Fleetboard, MB Uptime, Tag de Ped\u00e1gio e v\u00e1rios outros.<\/p>\n<p>Imagem &#8211; Divulga\u00e7\u00e3o<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O com\u00e9rcio a dist\u00e2ncia tem sido um alternativo modelo de neg\u00f3cio para a montadora<\/p>\n","protected":false},"author":2,"featured_media":12192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10,90],"tags":[17],"class_list":["post-12191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-montadoras","category-noticias","tag-mercedes-benz","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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