{"id":1448,"date":"2019-03-11T08:10:00","date_gmt":"2019-03-11T11:10:00","guid":{"rendered":"https:\/\/vila8.com.br\/clientes\/autobus\/?p=1448"},"modified":"2021-06-23T11:31:27","modified_gmt":"2021-06-23T14:31:27","slug":"o-onibus-na-cena-urbana","status":"publish","type":"post","link":"https:\/\/revistaautobus.com.br\/?p=1448","title":{"rendered":"O \u00f4nibus na cena urbana"},"content":{"rendered":"\n

A associa\u00e7\u00e3o veiculou no m\u00eas de feveireiro passado o filme intitulado “Amor de Bus\u00e3o” e lan\u00e7ar\u00e1 no final de mar\u00e7o o filme “Hist\u00f3ria do Soldado”, que apresentam de forma bem humorada hist\u00f3rias ocorridas dentro dos \u00f4nibus da RMC. As produ\u00e7\u00f5es, de cerca de 3 minutos cada, mostram situa\u00e7\u00f5es inusitadas vividas (e enviadas) por passageiros, baseadas em fatos reais. “Colocar na telinha de maneira c\u00f4mica estas hist\u00f3rias reais foi um trabalho muito gratificante, que contou com uma produ\u00e7\u00e3o elaborada, com uma certa ‘pegada’ de cinema. O interessante \u00e9 que todo mundo tem uma hist\u00f3ria vivenciada dentro do \u00f4nibus, o que acaba abrindo um campo de a\u00e7\u00f5es muito diversificado”, comenta Carlos Eduardo Scheffer, humorista e integrante do grupo Tes\u00e3o Pi\u00e1, grupo de humor curitibano.<\/p>\n\n\n\n

Ainda, de acordo com a Metrocard, a ampla aceita\u00e7\u00e3o, a grande quantidade de visualiza\u00e7\u00f5es, os compartilhamentos nas redes sociais, bem como o engajamento do p\u00fablico, foram aspectos que a levaram a investir novamente na gera\u00e7\u00e3o de conte\u00fado para fomentar a aproxima\u00e7\u00e3o da marca com seus clientes. \u201cO \u00f4nibus est\u00e1 presente em nossas vidas desde a mais tenra idade. Com ele, tivemos nosso primeiro contato com a liberdade de ir e vir. Com ele, fomos estudar, trabalhar, passear e namorar. E com ele vivenciamos momentos \u00fanicos. Atrav\u00e9s desses filmes procuramos resgatar de forma l\u00fadica as experi\u00eancias que todos n\u00f3s vivenciamos\u201d, destacou Ayrton Amaral Filho, CEO da Metrocard.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Metrocard (associa\u00e7\u00e3o que congrega as empresas de transporte p\u00fablico da Regi\u00e3o Metropolitana de Curitiba) lan\u00e7a dois novos filmes do projeto Hist\u00f3rias de Bus\u00e3o, iniciado em 2017<\/p>\n","protected":false},"author":2,"featured_media":1449,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[90],"tags":[],"class_list":["post-1448","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","et-has-post-format-content","et_post_format-et-post-format-standard"],"yoast_head":"\nO \u00f4nibus na cena urbana - Revista AutoBus<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistaautobus.com.br\/?p=1448\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O \u00f4nibus na cena urbana - 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